New export market
Case study
Company
Risk management consultancy
(€40 M revenues, 400 employees)
Challenge
The CEO was challenged to achieve aggressive growth objectives. He wanted to drive an organic growth strategy by expanding services to new export markets.
My solution
I carried out research into specific consultancy segment to identify potential markets-to-go. Based on the research results, I identified manufacturers and their export projects requiring certification; then defined a 12-month action plan, set up goals and establish an action plan to reach them.
Results
- Gained in-depth knowledge of the market and trends in the chosen region
- Redefined customer segments
- Identified game-changing opportunities to create value for potential customers
- Established and strengthened commercial relationships in the region
- Received the 1st export order from the new region within 12 months
